Documentation / Start here
Your first experiment
From an idea to a measured result: prepare a site, define success, change one thing and launch a planned comparison.
01Connect your site
02Define success
03Build a variant
04Launch and measure
Step by step
- Sign in with the one-time code sent to your email. Add your public HTTPS site from the dashboard. Sites and participation balance belong to your workspace.
- Create a site goal in Goals. Then create an experiment, choose that goal and make one goal Primary. Give the experiment a name and a testable hypothesis.
- In Variants, keep Control as the original and prepare a different version in Sandbox. Set the analysis plan in Goals & plan; connect the SDK before launch.
- Open the overview checklist. Resolve every blocker and launch. Read results in Analytics when the planned horizon and data checks permit a conclusion.
A Tilda landing page: compare “Learn more” with a concrete offer. Use a click goal to measure interest, or a separate thank-you page to measure a successful form submission. A click is not a confirmed lead.
How to verify
Confirm the goal, saved variant and analysis plan in the checklist. Preview at desktop and mobile widths. A Sandbox preview does not start a live test.